Mentor Bios
Mentor Bios
Mentor Bios
Mentor Bios
Global Consumer Goods SVP
Global Consumer Goods SVP
Wendy Nunnelley is a beverage industry executive and an angel investor in more than 20 early-stage companies, primarily in consumer goods and services. She was most recently a Vice President at The Coca-Cola Company, with experience in strategy, planning, operations, business development, and revenue management, including pricing/promotion. Before Coke, she was a consultant at The Boston Consulting Group. She has been on the board of the most active angel investor network in the US and advises several early-stage companies.
Kewpie Associates
Kewpie Associates
John Ason has been a professional angel investor for about 20 years specializing in early stage pre-revenue companies. He has made about 80 eclectic investments in the areas of e-commerce, technology, advertising, digital social media and entertainment. He currently has about 25 companies. Some of his better know exits are Xlibris.com, Diapers.com. LiveLook.com and Centrak.com. Sixteen of his companies have been founded by women.
John was at AT&T Bell Labs for over 25 years, first involved in bleeding edge software and technology development, then in marketing and business management of large telecommunications projects sold internationally primarily in the Far East. He is a graduate of the Illinois Institute of Technology and a guest lecturer at Wharton, Fairleigh Dickinson, NYU, Rutgers, and NJIT. He mentors the following women’s groups: Astia, Springboard, 37Angels and the Vinetta Project. John’s hobbies include traveling, golf, and mentoring companies. Check out his website at www.JohnAson.com.
Making Food Work
Making Food Work
Holley Atkinson launched Making Food Work in 2009, emerging as a true leader in food and tech initiatives on a wide range of issues and challenges, with a focus on digital and social media, product development, project management, strategic marketing and advisory services. She is passionate about local food systems, social media, and information technology. Holley co-founded the Food+Tech meetup in early 2010 and also the Slow Money NYC Meetup later that same year.
Wicked Start Innovation
Wicked Start Innovation
Executive leadership in building startups and emerging food-based brands. Bryan is an innovator and entrepreneur seeking out extraordinary opportunities to fuel transformational experiences. Core competencies includes business model innovation, white space product development, go-to market strategies, and building operations infrastructure that drives scalability. Performance driven with a track record of results in start-ups, large corporate entities, and business incubators.
Vital Farms
Vital Farms
Jason is an entrepreneur and executive with a passion for upgrading our food industry from the inside. His fortes include conceptualizing disruptive brands and products, and assembling the capability to drive rapid growth. He was founding President of Vital Farms Inc, at one time the #1 fastest growing food & beverage company per Inc Magazine. Vital changed grocery shelves nationwide through their pioneering approach to quality food through animal welfare.
MP Securities
MP Securities
James Manfredonia is a 35-year veteran of Wall Street. He is an adjunct professor at Fordham's Gabelli School of Business where his subject matter includes Finance and Impact Investing/ESG. He has launched his own hedge fund and has owned a clothing store. James has worked with the youth of Covenant House for three decades and has numerous other philanthropic efforts that parallel his professional career. He has also taught in a Charter High School, been Interim Head of School at an institution for severely disabled students. James has advised scores of emerging entities, non-profits and NGO's. James has recently launched his own RIA and other current work involves cross border finance. James is the proud dad of three children. James is a published artist.
Gearhart Law
Gearhart Law
David Postolski, a partner at Gearhart Law, is a registered patent attorney and Intellectual Property attorney. With over 15 years’ experience, David specializes in assisting inventors, creators, artists, start-ups, entrepreneurs, early stage companies and emerging companies with their U.S and International intellectual property strategy, protection, enforcement and monetization. David is also a Professor at Parsons School of Design where he teaches master level students about IP, ethics and other regulatory considerations in starting business ventures and products around design. David also teaches IP and Entrepreneurship at Montclair State University and the French Culinary Institute. David is the current chair of the Professional Issues Division of the ABA Section of Intellectual Property law as well as a member of the CLE Board, Sponsorship Board, and founder of the International Action Group.
JUST Foods
JUST Foods
Kara is driven by a fascination with food and how it is grown, raised and distributed; a deeply held desire to bring better, cleaner food to more and more people; and nearly 15 years of strategic and operational food retail experience. Kara has deep roots guiding retail strategy and working with brands ranging across the category spectrum.
Kara is a food and retail industry veteran who is the Vice President of Brand & Product Strategy at JUST Goods, Inc., producer of sustainably packaged and responsibly sourced consumer products, including JUST water. Prior to joining JUST, she spent a decade leading one of the largest regional business units for Whole Foods Market in the United States. Kara has also done independent strategic advisory work with clean-label brands and natural-channel retailers.
Holding degrees from both Duke University and the University of Michigan Business School (now the Stephen M. Ross School of Business),Kara serves on the Corporate Advisory Council of Just Capital, a nonprofit that measures corporate performance based on the public’s definition of just behavior. She’s been an advisor to the Rockefeller Foundation on the topic of food waste and she is a guest lecturer at the NYU College of Food, Nutrition and Public Health and the Institute for Culinary Education.
I On Food
I On Food
For the past 17 years, Ilene has combined her expertise, knowledge and skills in food, nutrition and public relations to create game-changing communications programs for leading companies and organizations in the food industry. Among the brands, ingredient companies and commodity boards Ilene has counseled are KIND Snacks, Soyfoods Association of North America, Beyond Meat, Noosa, the Almond Board of California, the California Strawberry Commission and the California Dried Plum Board. Ilene has also worked with several leading CPG brands including those in the Kellogg, PepsiCo, Nestle and ConAgra portfolios.
Fresh Direct
Fresh Direct
Julie creates and implements strategies that enable companies to advance from proven concept to meaningful scale. She is especially interested in companies that place a high priority on ecological and social factors as much as economic returns in the food and agriculture industry—scaling supply chains while maintaining the highest integrity in sourcing and processing.
Julie has more than 20 years of experience in finance, strategy and operations. As an investment banker for 8 years at Goldman Sachs and Lehman Brothers, she led transactions worth over $10 billion. As Senior VP at the parent company of Food Network, Julie led the growth of non-US revenue by 6x over 3 years. She was part of the Brooklyn launch team at Good Eggs. She has secured equity, debt and PRI financing for several businesses, developed an investment plan for a 1,000 acre cacao farm in Hawaii for a $1 billion asset manager and advised a fund on a restructuring of its portfolio company, a US grass-fed beef wholesale business. Julie is a mentor/advisor to Square Roots and FoodFutureCo, both accelerator programs in New York City, as well as The Mixing Bowl Hub, based in San Francisco.Most recently, Julie joined FreshDirect to help lead new business expansion.
PlantBased Solutions
PlantBased Solutions
David Benzaquen is the Founder and CEO of PlantBased Solutions, an award-winning, mission-driven, strategic brand management and marketing agency for plant-based consumer products. PlantBased Solutions helps companies launch and grow their businesses, through marketing, branding, fundraising and more. In addition to PlantBased Solutions, David serves as CEO of Ocean Hugger Foods, a company making sustainable alternatives to popular seafood items. David is a sought after industry expert and public speaker, serving as a mentor and advisor to multiple food incubators, accelerators and funds. David received his master’s degree in management from The New School and his bachelor’s in political science from American University.
PFM Sales Consulting
PFM Sales Consulting
Sarah Dorey started at IGNITE Sales Management in 2014. She came to the company with strong experience across multiple categories (dry, frozen and dairy) and many key retailers (Walmart and Target particularly). A 14-year, award-winning career with General Mills included building expertise in category management, account management, product marketing, trade marketing, merchandising strategy and analysis, and channel management. Since joining IGNITE, she’s worked or consulted with over 30 clients in this fast growing space in food. Her passion is ensuring that a brand is maximizing it’s selling capabilities while being very strategic about the resources they use. Sarah is also the founder of PFM Sales Consulting, where she is a Senior sales advisor to companies in the natural and organic food industry.
Her family plays the most important role in her life and a husband and three little girls keep her busy — and being a busy mom has only amplified her awareness of convenient, healthier alternatives for her family in the grocery aisles. When she does find spare time, it’s typically cooking, reading, or getting active outside.
Co-Founder & CEO of Once Upon A Farm
Co-Founder & CEO of Once Upon A Farm
John is the Co-founder and CEO of Once Upon A Farm, a company with the mission of providing yummy and nutritious “farm-to-family” foods to kids of all ages. Company information can be found at www.onceuponafarmorganics.com
Prior to his new start-up, John spent more than 30 years in the natural and organic food industry running businesses with a sharp focus on sustainability and social responsibility. John was the longtime leader of Annie’s, Inc., a leading natural & organic food brand, in the US from 1999 to 2017. As CEO of Annie’s, he took the company public in 2012 under the symbol BNNY before General Mills acquired the business in 2014 for $820 million. For the following three years John ran the Annie’s operating unit and also advised General Mills’ small business incubator 301, Inc. He was recognized as an Ernst & Young Entrepreneur of the Year® 2015 in Northern California.
In August 2017, he transitioned into a new role as Chairman of the Bunny, where he continues to work with General Mills to drive leadership in company culture, organic and regenerative agriculture, and strategy support.
Foraker received a B.S. in agricultural economics from UC Davis and an MBA from UC Berkeley.
Grid Capital
Grid Capital
After studying architecture and business at Washington University in St. Louis and interning with several architecture and real estate firms including Mitchell Giurgola Architects, BLTA and Massey Knakal, Aaron founded BOLD Organics (“BOLD”), one of the fastest growing better for you frozen food companies in the U.S. After expanding its products into over 10,000 retail stores, BOLD was sold in 2016 to one of the largest frozen food manufacturers in the country. Through BOLD and other investments, Aaron has built an extensive network of financial and strategic partner relationships. The son of two architects and the latest generation of a family of innovative real estate thinkers that dates back to the 1890’s in New York City, Aaron went on to study real estate at NYU and then formed Grid Capital with Justin Kniepman to leverage his relationships and background to pursue a variety of investment initiatives in real estate.
Rutgers University Food Innovation Center
Rutgers University Food Innovation Center
Lou Cooperhouse is Executive Director and a founder of the Rutgers University Food Innovation Center, a globally recognized food business incubator and economic development accelerator program of the New Jersey Agricultural Experiment Station at Rutgers University. Lou is recognized as a leading global authority in food business innovation, incubation, acceleration and industry cluster formation. During his 30+ year career in the food industry, he has led cross-functional teams in a wide array of settings including: new business startups, mid-sized and family-run companies, multinational corporations, foodservice and retail operations, university entrepreneurship and innovation centers, and industry trade associations.
Lou also founded the Food Business Incubation Network, a global network of food incubators, accelerators, and shared-use kitchens; and serves on the Board of Directors of the International Business Innovation Association, the world’s leading organization advancing business incubation and entrepreneurship to early-stage companies, serving over 2,000 members in over 60 nations.
Peeled Snacks
Peeled Snacks
Noha Waibsnaider is a leading food entrepreneur and change maker in the healthy, real food movement. Originally from Israel, Noha grew up on a diet of mostly unprocessed foods and snacking on dried fruit. While working at Unilever in brand management, she learned about the preservatives, chemicals, and processing that fills most of our foods. She realized there was a big gap in the marketplace and an opportunity to create snacks that make people feel good about snacking, with food that tastes great and is naturally nutritious. In 2005, she launched Peeled Snacks: a pioneering clean-label organic food brand with simple, recognizable ingredients. Peeled Snacks makes dried fruit with no added sugar or preservatives, as well as Peas Please and Puffs, savory veggie snacks packed with plant based protein and fiber. With her vision of providing tasty and nourishing snacks everywhere you need a snack, Peeled Snacks are sold in Target, Hudson News, Whole Foods, Wegmans, Giant, Amazon, and many other retailers. The company has been featured in Oprah’s O List and received Healthy Snack awards from Health Magazine and Fitness Magazine.
Noha has been recognized as a White House Champion of Change, Women Presidents Organization’s 50 Fastest, JWI Woman to Watch, Columbia Business School’s Distinguished Alumna, and received the Ecademy Award for Entrepreneurship. In 2007, Noha founded the NY Foodie Companies group to promote sustainable local food businesses in NY, now with 1,200 members. She’s a frequent speaker on social impact and women in business. Noha has an MBA from Columbia Business School and BA in Spanish and Latin American Studies from American University. She lives in Brooklyn with her husband and two kids.
EIR
EIR
Kevin Powell and his wife started a flavored butter company in the NYC metro area. Their biggest client was Yankee Stadium. The business made money, but they wanted a product that was more universal and they needed funding. So, they closed down that business and started a condiments business using vegetables for sweetness and drastically reducing the amount of sugar typically found in those products. Kevin brought on a navy vet he had met at a conference to help run the company full time. Over the next 2.5 years, they took the product national with accounts in WholeFoods, Target, Albertsons, Sam’s Club and Blue Apron. They also cultivated partnerships with regional players like Wegmans, HEB, Roach brothers, Big Y, Fresh Direct, Gourmet Garage and Eataly while raising a little over a million dollars from investors. At the end of 2016, Kevin stepped down as president and away from day-to-day operations to pursue other opportunities
Peeled Snacks
Peeled Snacks
Ian Kelleher co-founded pioneering, Brooklyn-based Peeled Snacks when healthy food wasn't yet cool. As part of a generation of mission-focused food entrepreneurs, he helped lay down industry infrastructure and standards for a ever-improving food landscape we can luckily now take for granted. He had a hand in every aspect of the business, and grew Peeled Snacks from a cute idea hatched at the breakfast table into a multi-million dollar manufacturer of organic snacks with coast-to-coast distribution. Since his success exit in 2017, he's helped dozens of food companies large and small navigate the industry's ever-shifted seas. An expert in sales, hiring, and corporate strategy, Ian is a mentor, coach, board member and investor. He lives with his wife and two shockingly wonderful children in Brooklyn, New York.
Mintel
Mintel
Melanie Zanoza Bartelme is a global food analyst at Mintel, the world’s leading market intelligence agency. She provides insights on global innovation and consumer trends across a number of food categories, with a particular focus on flavor trends. Drawing on her deep passion for food, she previously reported on industry news and trends for the Institute of Food Technologists, where she created a new monthly column devoted to product development innovation.
At Mintel, Melanie co-created the annual US Flavor and Ingredient Trends, which spotlight the cuisine types and ingredients that are growing on restaurant menus and on grocery shelves. She also regularly assesses the state of the food industry by attending trade shows and conferences across the globe and shares her analysis on Mintel’s blog.
Melanie holds a BS in journalism from Northwestern University. In her spare time, she loves to share what she’s eating at home in Chicago or while traveling the globe on her Instagram, @melanietastestheworld.
PlantBased Solutions
PlantBased Solutions
Daniel Karsevar is a formally trained chef, former restaurateur, business consultant, and product development expert with over 15 years of C-Suite expertise in the food industry. Daniel served as President & COO of Chloe's Fruit, a national vegan CPG brand helping to scale from a storefront location. In 2014 Daniel formed and ran as CEO, Solutiontopia, a consulting agency that launched numerous brands at Natural Products Expo East & West and developed clean label plant-based products for Unilever and other Fortune 500 companies. Daniel currently serves as CEO of PlantBased Solutions, an award-winning business services company helping brands develop, launch and scale plant-based food products. He is also a mentor to many food incubators & accelerators, as well as a contributing industry speaker and writer.
Flat World Partners
Flat World Partners
Kate Starr, is the Chief Investment Officer of Flat World Partners, where she drives the investment philosophy, product development, and portfolio management for the firm. Previously, she led the capital deployment team at the Heron Foundation that invests Heron’s approximately $300 million portfolio for impact. Kate started her career as an economics and equities analyst at First Asset Management and moved into research on microfinance in Tanzania. She is a CFA and active member of NYSSA’s Sustainability Committee and advisor to the Sustainability Accounting Standards Board. Kate serves on the investment committee of the Christopher Reynolds Foundation and Impact Assets. She also advises Humanity United’s Worker Innovation Fund. Kate graduated from Indiana University with an Honors degree in English and Italian, and earned a Master’s degree in International Relations and Economics from Johns Hopkins School for Advanced International Studies.
Bootleg Avocado
Bootleg Avocado
Mario Rodriguez has more than 13 years experience in creating value in start-up companies that span many industries. He brings a unique background in food & beverage with an operations mindset. As a graduate from Babson College, Mario started his career with a software and services start-up which specialized in process re-engineering for clients in the finance, energy, and aeronautic industries. After 6 years in consulting, Mario decided to jump into the food world and attended the French Culinary Institute, graduating top of his class. He later worked in many culinary institutions including the Gramercy Tavern (NYC) and La Petite Grocery (New Orleans). Mario’s second leap into the start-up world came with Dinner Lab as director of operations and helped scale the business from 3 locations into a total of 31. His next endeavor brought him back to NYC and into the new meal-kit industry as COO of Dinner Thyme. Mario was instrumental in constructing the supply chain, hiring of culinary staff, establishing daily operations and kickstarting the overall growth of the company. Mario Rodriguez is a big advocate for early stage food start-ups and provides consulting services (via Bootleg Avocado) to those companies who need guidance with expansion, scaling, hiring/training, fundraising, supply chain management, and overall execution of their food product.
Theory
Theory
Andy is the founding partner of Theory, a consulting firm that advises growing companies on brand positioning, consumer research, and go to market strategies. Prior to his work with startups, he he helped Fortune 500 brands like MetLife and Budweiser to organize their global integrated marketing practices, and worked on the product team at Citi cards. Andy is also an adjunct at NYU where he teaches brand strategy and digital marketing.
Banyan Innovation Group
Banyan Innovation Group
Renée Vassilos is The Nature Conservancy’s Agriculture Innovation Director. She manages TNC’s investments in early stage agtech companies that will support regenerative agriculture production- at scale. Prior to joining The Nature Conservancy, Renée spent nearly a decade at John Deere, including several years based in Beijing, where she worked across corporate functions and geographies to build global market product strategies, design and manufacture equipment, and marketing and sales through John Deere’s best-in-class distributor network. Post-Deere, Renée led her own consulting firm, Banyan Innovation Group, advising growth-stage agriculture technology start-ups and investors. Renée has a BS and MS in Agricultural Economics.
Ocupop
Ocupop
Michael is a designer, educator, husband, father, and full-time cyclone of energy. He is the creative director and founder of Ocupop and co-founder and investor in multiple impact-driven companies. Michael has been helping to define the visual language of our digital experience for 20 years. At Ocupop, he has led projects for companies, foundations, and non-profits at all ends of the spectrum—from Google, Facebook and Mozilla to the IRC, ProPublica, Disney, and the W3C, Michael has directed Ocupop's team in creating some of the most influential logos, campaigns, and user interfaces on the web and beyond. Michael also serves on the executive committee of the Sierra Club and sits on the board of Sustainable America.
Former CMO of Accenture
Former CMO of Accenture
Amy Fuller is a transformational executive, with a long track record reinventing cultures, brands, and businesses. With her expertise as a turnaround expert, she affects scale-level transformations of brands, programs, and organizations.
Amy’s career spans more than 35 years, running global advertising, marketing, and communications programs for the world’s top brands across sectors including consumer goods, financial services, and technology.
She is known for her authentic human leadership and ability to rally highly diverse teams to achieve ambitious business outcomes. Her success is based on her ability to introduce cutting edge techniques and business-driven strategies, connecting marketing and communications work to business imperatives, and achieving measurable results for brands and businesses. Amy has held top management roles at agencies including Ogilvy and VMLY&R. She led global consumer marketing at MasterCard—resulting in its transformation to a public entity—and reinvented Deloitte’s global brand, driving record-breaking business performance.
As Accenture’s Chief Marketing and Communications Officer over the past four years, Amy was tasked with radically transforming the 2,000-person marketing and the communications team across all markets and disciplines, updating and professionalizing skill sets, introducing disciplined use of data and analytics, and aligning marketing and communications strategy to business strategy.
She also executed the largest company-wide (530,000-person) brand relaunch in Accenture’s history, developed the company’s first defined purpose, and handled three CEO transitions in three years. Amy also ran crisis communications, including the CV-19 global and local response, achieving flawless business continuity.
During Amy’s tenure at Accenture, the business broke all previous records for growth and bookings, while the value of the company brand reached its all-time high, becoming the world’s most valuable IT services brand, according to rankings service Brand Finance. Amy has gained high recognition for her Accenture work, including being named by Forbes as one of the World's 50 Most Influential CMOs, and most recently winning a Stevie Award as Marketing Executive of the Year.
Her board service includes the Ad Council, Junior Achievement USA, and HealthRight International, and she is on the CMO Advisory Board of creative technology platform company Fiverr (NYCE: FVRR). She also serves on the advisory boards of the IS and marketing departments at the Madden School of Business at Lemoyne College, is a frequent keynote speaker at global marketing events including Cannes and a guest lecturer at universities including the Kellogg School of Management at Northwestern University, Syracuse University, and Lemoyne College. She is also a new ventures mentor through business accelerator Food Future Co.
EIR
EIR
Dave Shor is Founder and CEO of Lynq. He is a leader, innovator and strategist with over 15 years of management experience, including 10 years of running a business end-to-end. He is experienced in the successful ideation, growth and evolution of companies, processes and technologies.
He is skilled in -- and passionate about -- mentoring startup founders, ranging from the evolution of strategy and business models to leadership growth and the working through the (often overlooked) emotional and cultural needs of founders and their teams.
Brown Rudnick, LLP
Brown Rudnick, LLP
Scott Smedresman is a partner at Brown Rudnick, LLP.
Scott primarily represents early and growth stage technology companies in structuring, formation, financing, intellectual property, licensing, technology and data matters, and exits. In addition, he represents clients in disputes regarding technology and IP, both in and out of court.
Scott works with companies through the full technology lifecycle, from structuring early stage companies, closing financings, planning IP strategy, developing and launching products, building customers and scale, acquiring technology assets and ultimately through exit. He is experienced in working with startups as they scale, routinely negotiating customer deals and strategic partnerships on behalf of these companies opposite Fortune 500 companies.